Karolina Moberg is our Nordic PR & MTV Director

What does a typical day look like?
– A typical day for me doesn’t exist – all of my days are different and you never know what can come up, which is also what makes it so much fun. Working with PR and communications can include everything from creating a launch event, arrange a breakfast for influencers, manage a crisis or talk to the press about our latest local production. In my role I also travel quite a lot, which always brings new meetings and ideas.

What’s Viacom as a workplace like?
– Viacom is a place where you get the chance to step outside of the box; both when it comes to ideas and daily tasks. You have a lot of freedom and it’s truly an both exciting and great place to be.

Tell us something we didn’t know about you!
– I’m a licensed PT and run coach, which my colleagues are very excited about sometimes…

Tell us about a campaign that you’re extra proud of.
– I’m very proud to have been involved in MTV Sweden’s first local production in ten years, Ridiculousness Sweden, both as a producer and managing the PR campaign. Kodkampen for Nickelodeon is another project that has been both successful and extremely important. Together with Kodcentrum, youtuber Vlad Reiser and pop stars Marcus and Martinus we created a campaign to encourage more kids to learn how to code. You can read more about it here.